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To The Woman In Every Mom

A Story From Our Giving Partner: Medical Technology that Accommodates Local Norms

Grandmothers, particularly mothers-in-laws in India, are often involved in decision-making for a newborn’s care and D-Rev’s design approach takes into account local cultural norms and needs.

Here is our proven and repeatable process:

1. Travel to the region regularly, 

2. Talk to doctors and nurses locally about their needs

3. Talk to administrators about their needs and price points

4. Talk to families to understand why they are there

5. Speak with global health experts to triangulate global health policy with local needs

6. Use our network of local experts to substantiate findings

Most importantly, we strive to understand the pain points and regularly ask, "What if...?"

Once we have this information, we begin our design process by ensuring the products meet the local needs and will scale through the target market. This means ensuring they meet our findings, are priced accessibly, can be confidently delivered and serviced, are high quality so that people will demand the end product. 

We take prototypes back into the market, show them to potential buyers, partners and distributors and continue the need finding process and continue to iterate the product to ensure it solves the problem and meets the needs of the doctors and nurses.

In terms of the story related to the nurses, one of the things we've learned through experience is that doctors and nurses may not always share the same social status. While nurses may tend more to their patients, their decisions and insights are superseded by doctors. So we design the devices to clearly indicate a patients' status. This way if a nurse says the patient is not well and the device has a red light blinking danger, the doctor is more likely to agree with the nurses' diagnosis.

Your purchase helps us be even better at designing products that meet the local needs.  

D-Rev exists to design and deliver medical technologies that close the quality healthcare gap for under-served populations.

GivingYoko Shimada