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To The Woman In Every Mom

Celebrating National Breastfeeding Month 2016

The first week of August is World Breastfeeding Week (WBW) and the whole month of August is also National Breastfeeding Awareness Month where we celebrate and build awareness about breastfeeding across the globe and at home.

As a maternity and nursing wear brand, we at Mitera believe in breastfeeding though that does not mean at all that we do not support non-breastfeeding moms. We understand the benefits of breastfeeding just as well as its challenges and we are here not to judge but to support moms regardless of their personal choices. Just as we did last year, we are taking the opportunity this month to come together as moms to highlight the topic of breastfeeding, discuss some challenging issues related to breastfeeding and learn from and support each other. 

The theme of this year's World Breastfeeding Week is "Breastfeeding: A Key to Sustainable Development."

The week long campaign aims to raise awareness about benefits of breastfeeding in the context of 17 global sustainable development goals (SDGs) set up the United Nations to end poverty, protect the planet and ensure prosperity for all.

So, you might be wondering - what does it really mean and how could each of us individuals take part in supporting this year's theme? 

To break it down, the WBW will aim to educate people about the link between breastfeeding and 5 broad themes under SDGs namely

  1. nutrition and food security
  2. health, well-being and survival
  3. environment and climate change
  4. work productivity, empowerment, social protection and
  5. sustainable partnerships and rule of law.  

To sum it all up, this year's theme is all about "how breastfeeding is a key element in getting us to think about how to value our wellbeing from the start of life, how to respect each other and care for the world we share." 

I think we can do that. 

So throughout the month of August, we will be talking a lot about breastfeeding in the context of the WBW's broad theme. Make sure to follow along and share your stories with us at 

Gorgeous cover photo of mama Abigail Paulson, Author of Oh the Places You Can Breastfeed!